Our Mission
Our mission is to create a culture at Australian schools, where teachers and students feel safe, respected, appreciated, liked and happy – which is an ideal learning environment.

Our Mission
Our mission is to create a culture at Australian schools, where teachers and students feel safe, respected, appreciated, liked and happy – which is an ideal learning environment.

Bullying and Mental Health

Bullying, youth crime and domestic violence are all behavioural issues, often starting early in life and escalating without timely support - harming the perpetrators, others and impacting learning. Teachers are also affected: a Senate inquiry found they lose about 15% of class time due to behaviour management.
Price Waterhouse Coopers (PwC) reported that the costs associated with bullying total an estimated $2.3 billion for each individual school year group. The cost of mental health is also out of control. According to the Australian Government Productivity Commission, mental illness, on a conservative basis, is costing Australia about $200-220 billion per year.
According to an Australian Government report, one third (34.3%) of 11–17-year-olds had been bullied in the previous 12 months, whilst the AIHW estimated that 70% of children aged 12–13 had experienced at least one bullying-like behaviour in a 12-month period, with 43% affected about once a week or more. Bullying also has a major impact on mental health. A study found that 10.8% of the burden of depressive disorders in Australia are attributable to bullying victimisation.
Research confirms that the most cost-effective solution to these issues is evidence-based, research-driven, early intervention programs involving all stakeholders – the students, parents, teachers, and the school. Bullyproof Australia takes a very holistic, cost-effective, and sustainable approach to addressing bullying, mental health, youth crime and domestic violence, utilising the Amayda Program, which has been achieving exceptional results since first introduced to schools in late 2018.
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Annual School Bullying Incidents
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Number of Children Bullied Annually
Percentage of Children Bullied
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Annual Cost of School Bullying
* Figures based on the PriceWaterhouseCoopers report,
The economic cost of bullying in Australian schools (March 2018).
Meet Our Ambassador

Jeff Horn
I became the National Ambassador for Bullyproof Australia because bullying and mental health are issues very close to my heart. Most people know me as an Olympian and former world boxing champion – but I was repeatedly bullied at school and eventually became a schoolteacher. This is a fight we’re all in together and one we simply must win – the future of our kids depend on us. Please support Bullyproof Australia in every way you can.